![]() ![]() As the FTC stated in a 2016 ruling, "We do not have evidence that consumers necessarily interpret 'natural' to mean 'all natural' or no synthetic ingredients."īut hey, just get the word natural on your packaging however you can. However, if your packaging or marketing claims "all natural" or "100% natural", then it must be 100%. They go on to define that in great detail, but you get the idea, I won't bore you all by repeating it here. To them, a product can be labeled "natural" if it contains at least 70% natural or naturally-derived substances. In the United States, the Federal Trade Commission actually makes a distinction between products labeled "natural" versus those labeled "all natural" or "100% natural". Because if it's natural, it has not been tainted by evil humans doing such things as refining, purifying, or otherwise improving it. Claim that a product is somehow even more natural than natural, and you've got customers. The claim that a product is "all natural" is fundamental to about half the stuff in the supermarket and it's the core philosophy behind the organic produce market segment. Perhaps the most common of all fallacious marketing techniques is the appeal to nature. The first fallacy we're going to use is: The Appeal to Nature First we're going to run down a list of just a few common fallacies popular among marketers, and then we're going to see if we can sell our own product using all of them. You merely have to listen to me do it for you, right here. Luckily for you, however, you don't actually have to do it. Today on Skeptoid I'm going to do something we've never done before: I'm going to give you a homework assignment. ![]() Today we're going to look at the practice of spotting logical fallacies in the marketing of products, and we might even try doing a little of it ourselves. Tell us something about your product that sounds persuasive - regardless of whether it's actually a real merit or not - and we get all impressed. That's different from lying about your product marketing with logical fallacies is a way to make your product sound great by appealing to our natural tendencies to be susceptible to fallacious logic. I don't want to shock anyone, but here's a piece of frightful news: Sometimes products are marketed using fallacious logic. ![]()
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